
Empowering Leaders to Shine. Encouraging the World to Follow.
I empower entrepreneurs, legacy builders, and difference-makers to build their brands with clarity, consistency, and confidence. By discovering their unique strengths and unlocking their full potential, we create lasting legacies that will change the world—in business and beyond.
Ready to Build a Lasting Legacy? Schedule a Consultation

EMPOWERING LEADERS TO SHINE
Dr. Clarissa J. Sparks is the founder of Sparks & Co. "She Sparks," a brand strategy and digital design consultancy. With over a decade of experience in brand strategy, marketing, and digital design, Dr. Sparks is a recognized branding and marketing expert who empowers and mentors entrepreneurs.
Using her SPARKS Brand Method™, she has helped over 6,000 women entrepreneurs gain clarity on who they are, what they do, and how they can brand, market, and grow their businesses. Dr. Sparks leverages her extensive knowledge to inspire and educate women in business, fostering a new generation of empowered entrepreneurs. She is also a local college Marketing Professor and Course Facilitator for the Bank of America Institute for Women's Entrepreneurship at Cornell University.
She serves as a Board of Trustee and Communications Director for Leadership Perimeter, a Board of Director for the Sandy Springs Perimeter Chamber of Commerce, and the VP of Marketing and Communications for the Georgia Association for Women in Higher Education. 2023 Forbes' Leadership' Contributor, 2023 Black Ambition Pitch Evaluator, Verizon Micro Mentor; other honors include ATL+ Magazine's "50 Most Powerful Women in Atlanta", Sandy Springs Perimeter Chamber of Commerce 2024 Woman of Distinction, 2022 Alpha Kappa Alpha Sorority Inc., South Atlantic Region Entrepreneur of the Year, 2017 Small Business Association (SBA) InnovateHer Regional Award.
Clarissa enjoys domestic and international travel, hosting, and entertaining family and friends.
Explore how we can work together.
As a speaker, author, and educator, I am passionate about increasing the number of women-owned and women-led businesses. At conferences and speaking events, I share our mission to empower and inspire women entrepreneurs with the tools and confidence to lead.
Dedicated to inspiring women entrepreneurs, I advocate for increasing women-owned and women-led businesses at conferences and speaking events.
Committed to educating and empowering women, I provide the tools and knowledge needed to lead successful, women-owned businesses.
%20(4).png)
This Little Light of Mine
This Little Light of Mine is a story to read, a journal to write in, and a story to share. It is the perfect place to discover and capture your shine...filled with inspiring stories about Clarissa's struggles, joys, and journey to find a greater sense of self and purpose. Each page is filled with quotes, prompts, and images to inspire action, creativity, and growth. It's the perfect combination of encouragement and personal accountability. Clarissa encourages you to look at what's holding you back and then helps you tackle it step-by-step.
Clarissa's talks explore branding, marketing, strategy, leadership, and entrepreneurship
-
Designing Your Brand IdentityCreate a brand identity that’s uniquely yours. We’ll dive into designing logos, choosing colors, and picking fonts that make your brand shine and connect with your audience.
-
Strategic Brand MarketingLearn how to craft and implement a marketing plan that truly reflects your brand’s essence. Focus on keeping your brand message consistent across all channels.
-
Digital Marketing StrategyUnlock the secrets of digital marketing with strategies for SEO, social media, and content creation. This course will help you boost your online presence and attract more customers.
-
Start Your Own Business: Step-by-StepGet your business off the ground step-by-step. Walk through each essential step to make your dream a reality.
-
Create Your Signature SystemDevelop a unique system that sets your business apart. This course helps you create and implement a signature method that adds value for your clients and makes your brand stand out.
-
Build Your Unique Personal BrandDiscover what makes you unique and learn how to showcase it to the world. This course helps you build a personal brand that’s authentic and appealing to your ideal clients.
-
Building Your Personal Brand Step-By-StepTake a guided journey through the process of building your personal brand from scratch. We’ll cover everything from defining your message to creating a strong online presence.
-
Personal Storytelling in BusinessLearn to tell your story in a way that resonates with your audience. This course will teach you how to craft narratives that highlight your journey and expertise.
-
Goal SettingSet and achieve your personal and professional goals with confidence. This course offers practical tools and strategies to help you stay on track and reach your milestones.
LEARN FROM THE BEST
-
Designing Your Brand IdentityCreate a brand identity that’s uniquely yours. We’ll dive into designing logos, choosing colors, and picking fonts that make your brand shine and connect with your audience.
-
Strategic Brand MarketingLearn how to craft and implement a marketing plan that truly reflects your brand’s essence. Focus on keeping your brand message consistent across all channels.
-
Digital Marketing StrategyUnlock the secrets of digital marketing with strategies for SEO, social media, and content creation. This course will help you boost your online presence and attract more customers.
-
Start Your Own Business: Step-by-StepGet your business off the ground step-by-step. Walk through each essential step to make your dream a reality.
-
Create Your Signature SystemDevelop a unique system that sets your business apart. This course helps you create and implement a signature method that adds value for your clients and makes your brand stand out.
-
Build Your Unique Personal BrandDiscover what makes you unique and learn how to showcase it to the world. This course helps you build a personal brand that’s authentic and appealing to your ideal clients.
-
Building Your Personal Brand Step-By-StepTake a guided journey through the process of building your personal brand from scratch. We’ll cover everything from defining your message to creating a strong online presence.
-
Personal Storytelling in BusinessLearn to tell your story in a way that resonates with your audience. This course will teach you how to craft narratives that highlight your journey and expertise.
-
Goal SettingSet and achieve your personal and professional goals with confidence. This course offers practical tools and strategies to help you stay on track and reach your milestones.